Regulatory Spillovers and Data Governance: Evidence from the GDPR

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چکیده

Privacy regulation by the European Union has had effects for websites beyond and lead to an increase in market concentration of web technology vendors

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ژورنال

عنوان ژورنال: Marketing Science

سال: 2022

ISSN: ['1526-548X', '0732-2399']

DOI: https://doi.org/10.1287/mksc.2021.1339